{"id":3198,"date":"2026-01-22T22:07:09","date_gmt":"2026-01-22T22:07:09","guid":{"rendered":"https:\/\/ideathinktank.org.mx\/?p=3198"},"modified":"2026-01-29T23:54:28","modified_gmt":"2026-01-29T23:54:28","slug":"terminos-de-referencia-para-contratacion-de-servicio-de-diseno-grafico","status":"publish","type":"post","link":"https:\/\/ideathinktank.org.mx\/eng\/terminos-de-referencia-para-contratacion-de-servicio-de-diseno-grafico\/","title":{"rendered":"T\u00e9rminos de Referencia para contrataci\u00f3n de servicio de dise\u00f1o gr\u00e1fico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3198\" class=\"elementor elementor-3198\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2f3f12 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2a2f3f12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8541691 elementor-widget elementor-widget-spacer\" data-id=\"8541691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c596249 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3c596249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45020658 elementor-widget elementor-widget-heading\" data-id=\"45020658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Convocatoria para Dise\u00f1o Gr\u00e1fico de productos espec\u00edficos\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37025658 elementor-widget elementor-widget-spacer\" data-id=\"37025658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48fdc5da e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"48fdc5da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5baed11a elementor-widget elementor-widget-spacer\" data-id=\"5baed11a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f288ab e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"14f288ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d776296 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3d776296\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d053e57 elementor-widget elementor-widget-text-editor\" data-id=\"2d053e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><h4><strong>Antecedentes\u00a0<\/strong><\/h4><\/li><\/ol><p><span data-contrast=\"none\">El\u00a0Instituto de\u00a0Desarrollo\u00a0Energ\u00eda y\u00a0Ambiente\u00a0es una organizaci\u00f3n sin fines de lucro\u00a0dedicada a la generaci\u00f3n de conocimiento, el an\u00e1lisis de pol\u00edticas p\u00fablicas y el impulso de soluciones para una transici\u00f3n energ\u00e9tica justa, sostenible e inclusiva. Su trabajo se centra en la investigaci\u00f3n aplicada, la incidencia, la comunicaci\u00f3n estrat\u00e9gica y el fortalecimiento de capacidades en temas de energ\u00eda, medio ambiente y desarrollo.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Con el prop\u00f3sito de fortalecer su comunicaci\u00f3n institucional, mejorar la coherencia visual de sus productos y ampliar el alcance de sus mensajes a p\u00fablicos estrat\u00e9gicos, IDEA requiere contratar un\u00a0servicio de dise\u00f1o gr\u00e1fico\u00a0que acompa\u00f1e de manera continua sus necesidades de comunicaci\u00f3n durante un periodo de tres meses.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En este contexto, IDEA lanza una convocatoria para la contrataci\u00f3n de una consultor\u00eda especializada en dise\u00f1o gr\u00e1fico que contribuya a la producci\u00f3n de materiales visuales claros, atractivos y alineados con\u00a0su\u00a0identidad institucional, apoyando la difusi\u00f3n de informaci\u00f3n relevante sobre el sector energ\u00e9tico, los proyectos de IDEA y sus posicionamientos estrat\u00e9gicos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><h4><strong>\u00a02. Descripci\u00f3n del servicio<\/strong><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/h4><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">a) Objetivo general <\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><p data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Contratar los servicios de una persona dise\u00f1adora gr\u00e1fica o un equipo de dise\u00f1o gr\u00e1fico para el desarrollo de materiales visuales que fortalezcan la comunicaci\u00f3n institucional de IDEA durante un periodo de tres meses.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El servicio de dise\u00f1o gr\u00e1fico brindar\u00e1 apoyo integral a las actividades de comunicaci\u00f3n de IDEA, mediante el desarrollo, adaptaci\u00f3n y optimizaci\u00f3n de piezas gr\u00e1ficas para medios digitales e impresos, asegurando consistencia visual, calidad t\u00e9cnica y pertinencia narrativa.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p style=\"padding-left: 40px;\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">b)Objetivos espec\u00edficos<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Desarrollar piezas gr\u00e1ficas alineadas con la identidad visual y lineamientos de comunicaci\u00f3n de IDEA.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Apoyar la difusi\u00f3n de proyectos, eventos, publicaciones y posicionamientos institucionales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Mejorar la claridad, accesibilidad y atractivo visual de los contenidos de IDEA en plataformas digitales y materiales impresos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Garantizar coherencia visual entre los distintos productos de comunicaci\u00f3n generados durante el periodo de contrataci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">c) Tareas y responsabilidades<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El\/la editor\/a ser\u00e1 responsable de:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El servicio de dise\u00f1o gr\u00e1fico incluir\u00e1, de manera enunciativa mas no limitativa, el desarrollo de los siguientes productos:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Piezas gr\u00e1ficas para redes sociales (posts, carruseles, historias, portadas).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Dise\u00f1os para informes, estudios, policy briefs y presentaciones institucionales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Material gr\u00e1fico para eventos (banners digitales, agendas, invitaciones, certificados).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Adaptaciones de piezas gr\u00e1ficas a distintos formatos y plataformas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Apoyo en el dise\u00f1o de infograf\u00edas y visualizaci\u00f3n de informaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">La persona o firma consultora ser\u00e1 responsable de:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Participar en una reuni\u00f3n inicial de arranque para alineaci\u00f3n de expectativas, lineamientos gr\u00e1ficos y prioridades.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Dise\u00f1ar y desarrollar piezas gr\u00e1ficas conforme a los requerimientos de IDEA.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Respetar y aplicar la identidad visual institucional (logo, colores, tipograf\u00edas y lineamientos gr\u00e1ficos).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Proponer soluciones visuales creativas y funcionales, acordes con los objetivos de comunicaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Incorporar retroalimentaci\u00f3n de IDEA y realizar ajustes (se estiman, al menos,\u00a0dos rondas de revisi\u00f3n por pieza o conjunto de piezas).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Entregar los productos finales en formatos editables y finales seg\u00fan se acuerde.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">d) Productos por entregar y cronograma de trabajo<\/span><\/p><p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Entre los productos esperados durante el periodo de contrataci\u00f3n se incluyen:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1184\" aria-rowcount=\"16\"><tbody><tr aria-rowindex=\"1\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Productos a desarrollar\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">No. de productos\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"2\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Infograf\u00edas\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">62<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"3\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Plantillas en\u00a0word y power point\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"4\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o de Banner<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">6<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"5\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o de invitaciones\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">10<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"6\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Ilustraciones\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">60<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"7\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o gr\u00e1fico\u00a0de documento largo (+30 pags)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">7<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"8\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o gr\u00e1fico de documento corto (-20 pags)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">6<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"9\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o de im\u00e1genes para redes sociales\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">14<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"10\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o de iconos\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">10<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"11\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Redise\u00f1o de plantillas\u00a0en word y\u00a0pptx<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"12\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Im\u00e1genes para\u00a0newsletter\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">5<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"13\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o de diplomas<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"14\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Fondos de zoom\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">6<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"15\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Dise\u00f1o de la imagen gr\u00e1fica de\u00a0un evento\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><tr aria-rowindex=\"16\"><td data-celllook=\"4369\"><p><span data-contrast=\"none\">Actualizaci\u00f3n de\u00a0manuales de identidad gr\u00e1fica de la instituci\u00f3n<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><td data-celllook=\"4369\"><p><span data-contrast=\"none\">1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span data-contrast=\"none\">La consultor\u00eda tendr\u00e1 una duraci\u00f3n de\u00a0tres (3) meses, contados\u00a0entre el\u00a03\u00a0de\u00a0febrero al\u00a020\u00a0de mayo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p aria-level=\"3\"><span data-contrast=\"none\">Cronograma general tentativo:<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:40}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Semana 1:\u00a0Reuni\u00f3n de inicio, revisi\u00f3n de lineamientos gr\u00e1ficos y planificaci\u00f3n de trabajo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Meses 1 a 3:\u00a0Desarrollo continuo de piezas gr\u00e1ficas, revisiones y ajustes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">\u00daltima semana:\u00a0Cierre del servicio, entrega de archivos finales y editables.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">El cronograma detallado ser\u00e1 propuesto por la persona consultora y validado por IDEA.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><h4><strong>3. Experiencia deseable de la consultora y\/o firma consultora\u00a0<\/strong><\/h4><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">a) Experiencia laboral de la persona consultora y\/o equipo consultor<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1418,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">M\u00ednimo 3 a\u00f1os de experiencia en dise\u00f1o gr\u00e1fico institucional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Experiencia comprobable en trabajo con\u00a0organizaciones sociales, ONGs, centros de investigaci\u00f3n o proyectos de pol\u00edtica p\u00fablica (deseable).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Portafolio de trabajos previos relevantes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">b) Conocimientos requeridos<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:1418,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Manejo avanzado de software de dise\u00f1o gr\u00e1fico (Adobe Illustrator, Photoshop, InDesign u otros equivalentes).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Conocimiento en dise\u00f1o para medios digitales y materiales editoriales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Capacidad para traducir contenidos t\u00e9cnicos en piezas visuales claras y atractivas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">c) Idiomas y otras habilidades<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:1418,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Dominio del idioma espa\u00f1ol<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Dominio del idioma ingl\u00e9s (deseable)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Buena comunicaci\u00f3n, organizaci\u00f3n y gesti\u00f3n del tiempo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Sensibilidad social y afinidad con enfoques de derechos humanos, g\u00e9nero e inclusi\u00f3n (deseable).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><h4><strong>4. Solicitud de oferta t\u00e9cnica y econ\u00f3mica\u00a0<\/strong><\/h4><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">a) Documentaci\u00f3n para oferta t\u00e9cnica<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Las personas o firmas interesadas deber\u00e1n presentar:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Curr\u00edculum vitae de la persona consultora o del equipo propuesto.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Portafolio de trabajos previos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Propuesta t\u00e9cnica que incluya:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">Propuesta de organizaci\u00f3n del servicio durante los tres meses.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"none\">Cronograma general de actividades.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"2\"><span data-contrast=\"none\">Recursos t\u00e9cnicos disponibles.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Las personas o firmas interesadas deber\u00e1n enviar:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Curr\u00edculum vitae del\/de la consultor\/a o del equipo propuesto.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Portafolio de trabajos previos relacionados (con enlaces a videos si es posible).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Propuesta t\u00e9cnica que incluya:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">Propuesta de organizaci\u00f3n del servicio durante los tres meses.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"none\">Cronograma detallado de actividades.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"2\"><span data-contrast=\"none\">Recursos t\u00e9cnicos disponibles.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span data-contrast=\"none\">b) Documentaci\u00f3n para oferta econ\u00f3mica<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><p data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Propuesta econ\u00f3mica detallada que incluya:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">Costo total desglosado ya sea por honorarios profesionales por el periodo de contrataci\u00f3n\u00a0en moneda local\u00a0o por costo asociado a\u00a0todos\u00a0los productos\u00a0mencionados en estos t\u00e9rminos de referencia.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"none\">Opini\u00f3n positiva de cumplimiento ante el SAT\u00a0ya que la persona\u00a0o consultor\u00eda\u00a0interesada en esta convocatoria tendr\u00e1 que estar dada de alta en el Servicio de Administraci\u00f3n Tributaria (SAT) con Opini\u00f3n de Cumplimiento positiva. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><h4><strong>5. Proceso de postulaci\u00f3n \u00a0<\/strong><\/h4><p><span data-contrast=\"none\">Aquellas\u00a0personas interesadas\u00a0y\u00a0<\/span><span data-contrast=\"auto\">que cumplan con los requisitos descritos deber\u00e1n enviar un correo\u00a0el\u00e9ctronico\u00a0a<\/span><span data-contrast=\"none\">\u00a0Saknicte\u00a0Martinez,\u00a0Coordinadora de Administraci\u00f3n y Operaciones de IDEA\u00a0(<\/span><a href=\"mailto:saknicte.martinez@ideathinktank.org.mx\"><span data-contrast=\"none\">saknicte.martinez@ideathinktank.org.mx<\/span><\/a><span data-contrast=\"none\">),\u00a0con copia a\u00a0Sof\u00eda Medina\u00a0y Jos\u00e9 Pablo Casta\u00f1eda (pablo.castaneda@ideathinktank.org.mx).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El asunto del correo deber\u00e1 indicar:\u00a0<\/span><span data-contrast=\"none\">Contrataci\u00f3n de servicio de dise\u00f1o gr\u00e1fico.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; font-weight: 400;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: auto 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span style=\"color: #333333; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; background-color: transparent;\">Esta convocatoria no discriminar\u00e1 a ninguna persona por motivos de edad, sexo, orientaci\u00f3n sexual, origen (raza o etnia), estado civil, o capacidades f\u00edsicas.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-114c5d53 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"114c5d53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1b6b7 elementor-widget elementor-widget-heading\" data-id=\"7e1b6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Fecha limite<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a1618f elementor-widget elementor-widget-heading\" data-id=\"66a1618f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">04 de febrero de 2025<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f7a98b elementor-widget elementor-widget-heading\" data-id=\"25f7a98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ubicaci\u00f3n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19002d9d elementor-widget elementor-widget-heading\" data-id=\"19002d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Remoto<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af27f69 elementor-widget elementor-widget-heading\" data-id=\"3af27f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Tipo de contrato<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4182a4 elementor-widget elementor-widget-heading\" data-id=\"a4182a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Contrato a plazo de 3 meses<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ef0943 elementor-widget elementor-widget-heading\" data-id=\"42ef0943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Experiencia requerida<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75161046 elementor-widget elementor-widget-heading\" data-id=\"75161046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">3 a\u00f1os <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6b6ac0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d6b6ac0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4f5caf elementor-widget elementor-widget-heading\" data-id=\"6e4f5caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Compartir<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5f7bf1 elementor-grid-0 elementor-widget elementor-widget-wpr-sharing-buttons\" data-id=\"1a5f7bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-sharing-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-sharing-buttons elementor-grid wpr-sharing-official wpr-sharing-label-off wpr-sharing-label-tr\"><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/ideathinktank.org.mx\/eng\/terminos-de-referencia-para-contratacion-de-servicio-de-diseno-grafico\/\" class=\"wpr-sharing-icon wpr-sharing-facebook-f\" title=\"\" target=\"_blank\"><i class=\"fab fa-facebook-f\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/ideathinktank.org.mx\/eng\/terminos-de-referencia-para-contratacion-de-servicio-de-diseno-grafico\/\" class=\"wpr-sharing-icon wpr-sharing-twitter\" title=\"\" target=\"_blank\"><i class=\"fab fa-twitter\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/ideathinktank.org.mx\/eng\/terminos-de-referencia-para-contratacion-de-servicio-de-diseno-grafico\/&title=T\u00e9rminos de Referencia para contrataci\u00f3n de servicio de dise\u00f1o gr\u00e1fico&summary=Convocatoria para Dise\u00f1o Gr\u00e1fico de productos espec\u00edficos\u200b Antecedentes\u00a0 El\u00a0Instituto de\u00a0Desarrollo\u00a0Energ\u00eda y\u00a0Ambiente\u00a0es una organizaci\u00f3n sin fines de lucro\u00a0dedicada a la generaci\u00f3n de conocimiento, el an\u00e1lisis de pol\u00edticas p\u00fablicas y el impulso de soluciones para una transici\u00f3n energ\u00e9tica justa, sostenible e inclusiva. Su trabajo se centra en la investigaci\u00f3n aplicada, la incidencia, la comunicaci\u00f3n estrat\u00e9gica y el fortalecimiento de capacidades en temas de energ\u00eda, medio ambiente y desarrollo.\u00a0 Con el prop\u00f3sito de fortalecer su comunicaci\u00f3n institucional, mejorar la coherencia visual de sus productos y ampliar el alcance de sus mensajes a p\u00fablicos estrat\u00e9gicos, IDEA requiere contratar un\u00a0servicio de dise\u00f1o gr\u00e1fico\u00a0que acompa\u00f1e de manera continua sus necesidades de comunicaci\u00f3n durante un periodo de tres meses.\u00a0 En este contexto, IDEA lanza una convocatoria para la contrataci\u00f3n de una consultor\u00eda especializada en dise\u00f1o gr\u00e1fico que contribuya a la producci\u00f3n de materiales visuales claros, atractivos y alineados con\u00a0su\u00a0identidad institucional, apoyando la difusi\u00f3n de informaci\u00f3n relevante sobre el sector energ\u00e9tico, los proyectos de IDEA y sus posicionamientos estrat\u00e9gicos.\u00a0 \u00a02. Descripci\u00f3n del servicio\u00a0 a) Objetivo general \u00a0 Contratar los servicios de una persona dise\u00f1adora gr\u00e1fica o un equipo de dise\u00f1o gr\u00e1fico para el desarrollo de materiales visuales que fortalezcan la comunicaci\u00f3n institucional de IDEA durante un periodo de tres meses.\u00a0 El servicio de dise\u00f1o gr\u00e1fico brindar\u00e1 apoyo integral a las actividades de comunicaci\u00f3n de IDEA, mediante el desarrollo, adaptaci\u00f3n y optimizaci\u00f3n de piezas gr\u00e1ficas para medios digitales e impresos, asegurando consistencia visual, calidad t\u00e9cnica y pertinencia narrativa.\u00a0 b)Objetivos espec\u00edficos\u00a0 Desarrollar piezas gr\u00e1ficas alineadas con la identidad visual y lineamientos de comunicaci\u00f3n de IDEA.\u00a0 Apoyar la difusi\u00f3n de proyectos, eventos, publicaciones y posicionamientos institucionales.\u00a0 Mejorar la claridad, accesibilidad y atractivo visual de los contenidos de IDEA en plataformas digitales y materiales impresos.\u00a0 Garantizar coherencia visual entre los distintos productos de comunicaci\u00f3n generados durante el periodo de contrataci\u00f3n.\u00a0 c) Tareas y responsabilidades\u00a0 El\/la editor\/a ser\u00e1 responsable de:\u00a0 El servicio de dise\u00f1o gr\u00e1fico incluir\u00e1, de manera enunciativa mas no limitativa, el desarrollo de los siguientes productos:\u00a0 Piezas gr\u00e1ficas para redes sociales (posts, carruseles, historias, portadas).\u00a0 Dise\u00f1os para informes, estudios, policy briefs y presentaciones institucionales.\u00a0 Material gr\u00e1fico para eventos (banners digitales, agendas, invitaciones, certificados).\u00a0 Adaptaciones de piezas gr\u00e1ficas a distintos formatos y plataformas.\u00a0 Apoyo en el dise\u00f1o de infograf\u00edas y visualizaci\u00f3n de informaci\u00f3n.\u00a0 La persona o firma consultora ser\u00e1 responsable de:\u00a0 Participar en una reuni\u00f3n inicial de arranque para alineaci\u00f3n de expectativas, lineamientos gr\u00e1ficos y prioridades.\u00a0 Dise\u00f1ar y desarrollar piezas gr\u00e1ficas conforme a los requerimientos de IDEA.\u00a0 Respetar y aplicar la identidad visual institucional (logo, colores, tipograf\u00edas y lineamientos gr\u00e1ficos).\u00a0 Proponer soluciones visuales creativas y funcionales, acordes con los objetivos de comunicaci\u00f3n.\u00a0 Incorporar retroalimentaci\u00f3n de IDEA y realizar ajustes (se estiman, al menos,\u00a0dos rondas de revisi\u00f3n por pieza o conjunto de piezas).\u00a0 Entregar los productos finales en formatos editables y finales seg\u00fan se acuerde.\u00a0 d) Productos por entregar y cronograma de trabajo Entre los productos esperados durante el periodo de contrataci\u00f3n se incluyen:\u00a0 Productos a desarrollar\u00a0\u00a0 No. de productos\u00a0\u00a0 Infograf\u00edas\u00a0\u00a0 62\u00a0 Plantillas en\u00a0word y power point\u00a0\u00a0 2\u00a0 Dise\u00f1o de Banner\u00a0 6\u00a0 Dise\u00f1o de invitaciones\u00a0\u00a0 10\u00a0 Ilustraciones\u00a0\u00a0 60\u00a0 Dise\u00f1o gr\u00e1fico\u00a0de documento largo (+30 pags)\u00a0 7\u00a0 Dise\u00f1o gr\u00e1fico de documento corto (-20 pags)\u00a0 6 Dise\u00f1o de im\u00e1genes para redes sociales\u00a0\u00a0 14\u00a0 Dise\u00f1o de iconos\u00a0\u00a0 10\u00a0 Redise\u00f1o de plantillas\u00a0en word y\u00a0pptx\u00a0 3\u00a0 Im\u00e1genes para\u00a0newsletter\u00a0\u00a0 5\u00a0 Dise\u00f1o de diplomas\u00a0 1\u00a0 Fondos de zoom\u00a0\u00a0 6\u00a0 Dise\u00f1o de la imagen gr\u00e1fica de\u00a0un evento\u00a0\u00a0 1\u00a0 Actualizaci\u00f3n de\u00a0manuales de identidad gr\u00e1fica de la instituci\u00f3n\u00a0 1\u00a0 La consultor\u00eda tendr\u00e1 una duraci\u00f3n de\u00a0tres (3) meses, contados\u00a0entre el\u00a03\u00a0de\u00a0febrero al\u00a020\u00a0de mayo.\u00a0 Cronograma general tentativo:\u00a0 Semana 1:\u00a0Reuni\u00f3n de inicio, revisi\u00f3n de lineamientos gr\u00e1ficos y planificaci\u00f3n de trabajo.\u00a0 Meses 1 a 3:\u00a0Desarrollo continuo de piezas gr\u00e1ficas, revisiones y ajustes.\u00a0 \u00daltima semana:\u00a0Cierre del servicio, entrega de archivos finales y editables.\u00a0 El cronograma detallado ser\u00e1 propuesto por la persona consultora y validado por IDEA.\u00a0 3. Experiencia deseable de la consultora y\/o firma consultora\u00a0 a) Experiencia laboral de la persona consultora y\/o equipo consultor\u00a0 M\u00ednimo 3 a\u00f1os de experiencia en dise\u00f1o gr\u00e1fico institucional.\u00a0 Experiencia comprobable en trabajo con\u00a0organizaciones sociales, ONGs, centros de investigaci\u00f3n o proyectos de pol\u00edtica p\u00fablica (deseable).\u00a0 Portafolio de trabajos previos relevantes.\u00a0 b) Conocimientos requeridos\u00a0 Manejo avanzado de software de dise\u00f1o gr\u00e1fico (Adobe Illustrator, Photoshop, InDesign u otros equivalentes).\u00a0 Conocimiento en dise\u00f1o para medios digitales y materiales editoriales.\u00a0 Capacidad para traducir contenidos t\u00e9cnicos en piezas visuales claras y atractivas.\u00a0 c) Idiomas y otras habilidades\u00a0 Dominio del idioma espa\u00f1ol\u00a0 Dominio del idioma ingl\u00e9s (deseable)\u00a0 Buena comunicaci\u00f3n, organizaci\u00f3n y gesti\u00f3n del tiempo.\u00a0 Sensibilidad social y afinidad con enfoques de derechos humanos, g\u00e9nero e inclusi\u00f3n (deseable).\u00a0 4. Solicitud de oferta t\u00e9cnica y econ\u00f3mica\u00a0 a) Documentaci\u00f3n para oferta t\u00e9cnica\u00a0 Las personas o firmas interesadas deber\u00e1n presentar:\u00a0 Curr\u00edculum vitae de la persona consultora o del equipo propuesto.\u00a0 Portafolio de trabajos previos.\u00a0 Propuesta t\u00e9cnica que incluya:\u00a0 Propuesta de organizaci\u00f3n del servicio durante los tres meses.\u00a0 Cronograma general de actividades.\u00a0 Recursos t\u00e9cnicos disponibles.\u00a0\u00a0 Las personas o firmas interesadas deber\u00e1n enviar:\u00a0 Curr\u00edculum vitae del\/de la consultor\/a o del equipo propuesto.\u00a0 Portafolio de trabajos previos relacionados (con enlaces a videos si es posible).\u00a0 Propuesta t\u00e9cnica que incluya:\u00a0 Propuesta de organizaci\u00f3n del servicio durante los tres meses.\u00a0\u00a0 Cronograma detallado de actividades.\u00a0 Recursos t\u00e9cnicos disponibles.\u00a0 b) Documentaci\u00f3n para oferta econ\u00f3mica\u00a0 Propuesta econ\u00f3mica detallada que incluya:\u00a0 Costo total desglosado ya sea por honorarios profesionales por el periodo de contrataci\u00f3n\u00a0en moneda local\u00a0o por costo asociado a\u00a0todos\u00a0los productos\u00a0mencionados en estos t\u00e9rminos de referencia.\u00a0\u00a0 Opini\u00f3n positiva de cumplimiento ante el SAT\u00a0ya que la persona\u00a0o consultor\u00eda\u00a0interesada en esta convocatoria tendr\u00e1 que estar dada de alta en el Servicio de Administraci\u00f3n Tributaria (SAT) con Opini\u00f3n de Cumplimiento positiva. \u00a0 5. Proceso de postulaci\u00f3n \u00a0 Aquellas\u00a0personas interesadas\u00a0y\u00a0que cumplan con los requisitos descritos deber\u00e1n enviar un correo\u00a0el\u00e9ctronico\u00a0a\u00a0Saknicte\u00a0Martinez,\u00a0Coordinadora de Administraci\u00f3n y Operaciones de IDEA\u00a0(saknicte.martinez@ideathinktank.org.mx),\u00a0con copia a\u00a0Sof\u00eda Medina\u00a0y Jos\u00e9 Pablo Casta\u00f1eda (pablo.castaneda@ideathinktank.org.mx).\u00a0 El asunto del correo deber\u00e1 indicar:\u00a0Contrataci\u00f3n de servicio de dise\u00f1o gr\u00e1fico.\u00a0\u00a0 Esta convocatoria no discriminar\u00e1 a ninguna persona por motivos de edad, sexo, orientaci\u00f3n sexual, origen (raza o etnia), estado civil, o capacidades f\u00edsicas. Fecha limite 04 de febrero de 2025 Ubicaci\u00f3n Remoto Tipo de contrato Contrato a plazo de 3 meses Experiencia requerida 3&source=https:\/\/ideathinktank.org.mx\/eng\/terminos-de-referencia-para-contratacion-de-servicio-de-diseno-grafico\/\" class=\"wpr-sharing-icon wpr-sharing-linkedin-in\" title=\"\" target=\"_blank\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Convocatoria para Dise\u00f1o Gr\u00e1fico de productos espec\u00edficos\u200b Antecedentes\u00a0 El\u00a0Instituto de\u00a0Desarrollo\u00a0Energ\u00eda y\u00a0Ambiente\u00a0es una organizaci\u00f3n sin fines de lucro\u00a0dedicada a la generaci\u00f3n de conocimiento, el an\u00e1lisis de pol\u00edticas p\u00fablicas y el impulso de soluciones para una transici\u00f3n energ\u00e9tica justa, sostenible e inclusiva. Su trabajo se centra en la investigaci\u00f3n aplicada, la incidencia, la comunicaci\u00f3n estrat\u00e9gica y el fortalecimiento de capacidades en temas de energ\u00eda, medio ambiente y desarrollo.\u00a0 Con el prop\u00f3sito de fortalecer su comunicaci\u00f3n institucional, mejorar la coherencia visual de sus productos y ampliar el alcance de sus mensajes a p\u00fablicos estrat\u00e9gicos, IDEA requiere contratar un\u00a0servicio de dise\u00f1o gr\u00e1fico\u00a0que acompa\u00f1e de manera continua sus necesidades de comunicaci\u00f3n durante un periodo de tres meses.\u00a0 En este contexto, IDEA lanza una convocatoria para la contrataci\u00f3n de una consultor\u00eda especializada en dise\u00f1o gr\u00e1fico que contribuya a la producci\u00f3n de materiales visuales claros, atractivos y alineados con\u00a0su\u00a0identidad institucional, apoyando la difusi\u00f3n de informaci\u00f3n relevante sobre el sector energ\u00e9tico, los proyectos de IDEA y sus posicionamientos estrat\u00e9gicos.\u00a0 \u00a02. Descripci\u00f3n del servicio\u00a0 a) Objetivo general \u00a0 Contratar los servicios de una persona dise\u00f1adora gr\u00e1fica o un equipo de dise\u00f1o gr\u00e1fico para el desarrollo de materiales visuales que fortalezcan la comunicaci\u00f3n institucional de IDEA durante un periodo de tres meses.\u00a0 El servicio de dise\u00f1o gr\u00e1fico brindar\u00e1 apoyo integral a las actividades de comunicaci\u00f3n de IDEA, mediante el desarrollo, adaptaci\u00f3n y optimizaci\u00f3n de piezas gr\u00e1ficas para medios digitales e impresos, asegurando consistencia visual, calidad t\u00e9cnica y pertinencia narrativa.\u00a0 b)Objetivos espec\u00edficos\u00a0 Desarrollar piezas gr\u00e1ficas alineadas con la identidad visual y lineamientos de comunicaci\u00f3n de IDEA.\u00a0 Apoyar la difusi\u00f3n de proyectos, eventos, publicaciones y posicionamientos institucionales.\u00a0 Mejorar la claridad, accesibilidad y atractivo visual de los contenidos de IDEA en plataformas digitales y materiales impresos.\u00a0 Garantizar coherencia visual entre los distintos productos de comunicaci\u00f3n generados durante el periodo de contrataci\u00f3n.\u00a0 c) Tareas y responsabilidades\u00a0 El\/la editor\/a ser\u00e1 responsable de:\u00a0 El servicio de dise\u00f1o gr\u00e1fico incluir\u00e1, de manera enunciativa mas no limitativa, el desarrollo de los siguientes productos:\u00a0 Piezas gr\u00e1ficas para redes sociales (posts, carruseles, historias, portadas).\u00a0 Dise\u00f1os para informes, estudios, policy briefs y presentaciones institucionales.\u00a0 Material gr\u00e1fico para eventos (banners digitales, agendas, invitaciones, certificados).\u00a0 Adaptaciones de piezas gr\u00e1ficas a distintos formatos y plataformas.\u00a0 Apoyo en el dise\u00f1o de infograf\u00edas y visualizaci\u00f3n de informaci\u00f3n.\u00a0 La persona o firma consultora ser\u00e1 responsable de:\u00a0 Participar en una reuni\u00f3n inicial de arranque para alineaci\u00f3n de expectativas, lineamientos gr\u00e1ficos y prioridades.\u00a0 Dise\u00f1ar y desarrollar piezas gr\u00e1ficas conforme a los requerimientos de IDEA.\u00a0 Respetar y aplicar la identidad visual institucional (logo, colores, tipograf\u00edas y lineamientos gr\u00e1ficos).\u00a0 Proponer soluciones visuales creativas y funcionales, acordes con los objetivos de comunicaci\u00f3n.\u00a0 Incorporar retroalimentaci\u00f3n de IDEA y realizar ajustes (se estiman, al menos,\u00a0dos rondas de revisi\u00f3n por pieza o conjunto de piezas).\u00a0 Entregar los productos finales en formatos editables y finales seg\u00fan se acuerde.\u00a0 d) Productos por entregar y cronograma de trabajo Entre los productos esperados durante el periodo de contrataci\u00f3n se incluyen:\u00a0 Productos a desarrollar\u00a0\u00a0 No. de productos\u00a0\u00a0 Infograf\u00edas\u00a0\u00a0 62\u00a0 Plantillas en\u00a0word y power point\u00a0\u00a0 2\u00a0 Dise\u00f1o de Banner\u00a0 6\u00a0 Dise\u00f1o de invitaciones\u00a0\u00a0 10\u00a0 Ilustraciones\u00a0\u00a0 60\u00a0 Dise\u00f1o gr\u00e1fico\u00a0de documento largo (+30 pags)\u00a0 7\u00a0 Dise\u00f1o gr\u00e1fico de documento corto (-20 pags)\u00a0 6 Dise\u00f1o de im\u00e1genes para redes sociales\u00a0\u00a0 14\u00a0 Dise\u00f1o de iconos\u00a0\u00a0 10\u00a0 Redise\u00f1o de plantillas\u00a0en word y\u00a0pptx\u00a0 3\u00a0 Im\u00e1genes para\u00a0newsletter\u00a0\u00a0 5\u00a0 Dise\u00f1o de diplomas\u00a0 1\u00a0 Fondos de zoom\u00a0\u00a0 6\u00a0 Dise\u00f1o de la imagen gr\u00e1fica de\u00a0un evento\u00a0\u00a0 1\u00a0 Actualizaci\u00f3n de\u00a0manuales de identidad gr\u00e1fica de la instituci\u00f3n\u00a0 1\u00a0 La consultor\u00eda tendr\u00e1 una duraci\u00f3n de\u00a0tres (3) meses, contados\u00a0entre el\u00a03\u00a0de\u00a0febrero al\u00a020\u00a0de mayo.\u00a0 Cronograma general tentativo:\u00a0 Semana 1:\u00a0Reuni\u00f3n de inicio, revisi\u00f3n de lineamientos gr\u00e1ficos y planificaci\u00f3n de trabajo.\u00a0 Meses 1 a 3:\u00a0Desarrollo continuo de piezas gr\u00e1ficas, revisiones y ajustes.\u00a0 \u00daltima semana:\u00a0Cierre del servicio, entrega de archivos finales y editables.\u00a0 El cronograma detallado ser\u00e1 propuesto por la persona consultora y validado por IDEA.\u00a0 3. Experiencia deseable de la consultora y\/o firma consultora\u00a0 a) Experiencia laboral de la persona consultora y\/o equipo consultor\u00a0 M\u00ednimo 3 a\u00f1os de experiencia en dise\u00f1o gr\u00e1fico institucional.\u00a0 Experiencia comprobable en trabajo con\u00a0organizaciones sociales, ONGs, centros de investigaci\u00f3n o proyectos de pol\u00edtica p\u00fablica (deseable).\u00a0 Portafolio de trabajos previos relevantes.\u00a0 b) Conocimientos requeridos\u00a0 Manejo avanzado de software de dise\u00f1o gr\u00e1fico (Adobe Illustrator, Photoshop, InDesign u otros equivalentes).\u00a0 Conocimiento en dise\u00f1o para medios digitales y materiales editoriales.\u00a0 Capacidad para traducir contenidos t\u00e9cnicos en piezas visuales claras y atractivas.\u00a0 c) Idiomas y otras habilidades\u00a0 Dominio del idioma espa\u00f1ol\u00a0 Dominio del idioma ingl\u00e9s (deseable)\u00a0 Buena comunicaci\u00f3n, organizaci\u00f3n y gesti\u00f3n del tiempo.\u00a0 Sensibilidad social y afinidad con enfoques de derechos humanos, g\u00e9nero e inclusi\u00f3n (deseable).\u00a0 4. Solicitud de oferta t\u00e9cnica y econ\u00f3mica\u00a0 a) Documentaci\u00f3n para oferta t\u00e9cnica\u00a0 Las personas o firmas interesadas deber\u00e1n presentar:\u00a0 Curr\u00edculum vitae de la persona consultora o del equipo propuesto.\u00a0 Portafolio de trabajos previos.\u00a0 Propuesta t\u00e9cnica que incluya:\u00a0 Propuesta de organizaci\u00f3n del servicio durante los tres meses.\u00a0 Cronograma general de actividades.\u00a0 Recursos t\u00e9cnicos disponibles.\u00a0\u00a0 Las personas o firmas interesadas deber\u00e1n enviar:\u00a0 Curr\u00edculum vitae del\/de la consultor\/a o del equipo propuesto.\u00a0 Portafolio de trabajos previos relacionados (con enlaces a videos si es posible).\u00a0 Propuesta t\u00e9cnica que incluya:\u00a0 Propuesta de organizaci\u00f3n del servicio durante los tres meses.\u00a0\u00a0 Cronograma detallado de actividades.\u00a0 Recursos t\u00e9cnicos disponibles.\u00a0 b) Documentaci\u00f3n para oferta econ\u00f3mica\u00a0 Propuesta econ\u00f3mica detallada que incluya:\u00a0 Costo total desglosado ya sea por honorarios profesionales por el periodo de contrataci\u00f3n\u00a0en moneda local\u00a0o por costo asociado a\u00a0todos\u00a0los productos\u00a0mencionados en estos t\u00e9rminos de referencia.\u00a0\u00a0 Opini\u00f3n positiva de cumplimiento ante el SAT\u00a0ya que la persona\u00a0o consultor\u00eda\u00a0interesada en esta convocatoria tendr\u00e1 que estar dada de alta en el Servicio de Administraci\u00f3n Tributaria (SAT) con Opini\u00f3n de Cumplimiento positiva. \u00a0 5. Proceso de postulaci\u00f3n \u00a0 Aquellas\u00a0personas interesadas\u00a0y\u00a0que cumplan con los requisitos descritos deber\u00e1n enviar un correo\u00a0el\u00e9ctronico\u00a0a\u00a0Saknicte\u00a0Martinez,\u00a0Coordinadora de Administraci\u00f3n y Operaciones de IDEA\u00a0(saknicte.martinez@ideathinktank.org.mx),\u00a0con copia a\u00a0Sof\u00eda Medina\u00a0y Jos\u00e9 Pablo Casta\u00f1eda (pablo.castaneda@ideathinktank.org.mx).\u00a0 El asunto del correo deber\u00e1 indicar:\u00a0Contrataci\u00f3n de servicio de dise\u00f1o gr\u00e1fico.\u00a0\u00a0 Esta convocatoria no discriminar\u00e1 a ninguna persona por motivos de edad, sexo, orientaci\u00f3n sexual, origen (raza o etnia), estado civil, o capacidades f\u00edsicas. Fecha limite 04 de febrero de 2025 Ubicaci\u00f3n Remoto Tipo de contrato Contrato a plazo de 3 meses Experiencia requerida 3<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3198","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/posts\/3198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/comments?post=3198"}],"version-history":[{"count":16,"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/posts\/3198\/revisions"}],"predecessor-version":[{"id":3233,"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/posts\/3198\/revisions\/3233"}],"wp:attachment":[{"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/media?parent=3198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/categories?post=3198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideathinktank.org.mx\/eng\/wp-json\/wp\/v2\/tags?post=3198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}